STATE SURVEY SHOWS CHAMBER MEMBERSHIP HAS EXCELLENT PERCEIVED VALUE

A new state study reveals that membership in a local Chamber of Commerce can significantly boost a business's image among consumers, as well as among other businesses.

·Most consumers (59%) think that being active in the local Chamber of commerce is an effective business strategy overall.

· If a company shows that it is highly involved in its local Chamber (e.g., sits on the chamber board), consumers are 12% more likely to think that its products stack up better against its competition.

·When a consumer thinks that a company's products stack up better against the competition because the company is highly involved in its local Chamber of Commerce, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader.

·When consumers know that a restaurant franchise is a member of the Chamber of Commerce, they are 40% more likely to eat at the franchise in the next few months.

· When consumers know that an insurance company is a member of the Chamber of Commerce, they are 43% more likely to consider buying insurance from it.

·When consumers know that a small business is a member of the Chamber of Commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.

THANK YOU FOR BEING A SUPPORTER OF THE COWETA CHAMBER OF COMMERCE!
Misty Edwards, Executive Director
Coweta Chamber of Commerce